TIA'M

Vitamin-focused Korean skincare from TIA'M.

TIA'M is a Korean vitamin-focused skincare brand established in 2017 and operated by Fireworks Co., Ltd. It builds its range around vitamins for bright, healthy-looking skin, with straightforward formulas at friendly prices.

Shop the Vita B3 Source serum, made with 10% niacinamide and 2% arbutin to target the look of dark spots, uneven tone and dullness, and the B3 Niacin Sunscreen. TIA'M suits all skin types, especially dull or uneven-toned skin, and anyone wanting an affordable brightening routine. The serum and sunscreen make an easy morning pair. Friendly prices make it easy to stick with daily.

Shop now

Curated Skincare at AU Beauty Bazaar

TIA'M

Shop TIA'M at AU Beauty Bazaar. Our TIA'M range has 11 products, with sun care, serums and moisturisers, including Vita B3 Source 40ML and B3 Niacin Sunscreen 50ml. Each product page lists the size, ingredients and directions, so you can compare options and pick what suits your routine.

Most Loved

Skincare Dryness Dark Spots Fine Lines & Wrinkles Sensitive Skin

Brand story

About TIA'M

TIA'M was established in Korea in 2017 and is operated by Fireworks Co., Ltd., led by CEO Wonyoung Ryu. The brand focuses on vitamins as the heart of its skincare, with each line built around a specific vitamin.

Its philosophy is simple, effective care at accessible prices, using well-known ingredients that are easy to understand. That approach has helped it expand to markets across Asia.

The signature Vita B3 Source serum combines 10% niacinamide (vitamin B3) with 2% arbutin to help brighten and even out the look of skin tone. The B3 Niacin Sunscreen adds daily protection with a niacinamide boost, making it a natural partner for the serum.

For shoppers, apply the Vita B3 Source after toner morning and night, then follow with moisturiser. In the morning, finish with the B3 Niacin Sunscreen. Brightening takes consistent use over several weeks, and daily sun protection is key to seeing results. If you're new to niacinamide, start once a day. TIA'M's straightforward formulas also layer easily with other brands, so you can add the Vita B3 Source to an existing routine without changing everything. The brand's other vitamin lines, such as vitamin C, are a natural next step once you know what your skin likes.

Why shop TIA'M

  • Vita B3 Source with 10% niacinamide and 2% arbutin
  • Niacinamide sunscreen for daily protection
  • Vitamin-focused Korean care since 2017