I-Mju

Japan's cult hatomugi skincare: big bottles, simple everyday hydration.

I-Mju (imju) is the Japanese company behind naturie, the much-loved range built around hatomugi, or Job's tears, extract. The naturie Hatomugi Skin Conditioner first launched in Japan in 2002 and is famous for its generous 500 ml bottle and light, watery texture.

Shop the Hatomugi Skin Conditioner for splashing on, layering or using as a soaking pad, and the Hatomugi Skin Conditioning Gel as a light moisturiser. They suit normal, combination and oily skin types looking for simple, budget-friendly hydration for face and body.

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Curated Skincare at AU Beauty Bazaar

I-Mju Naturie Hatomugi Skin Conditioning Gel 180gI-Mju Naturie Hatomugi Skin Conditioner 500ml
Skincare Dryness Dark Spots Fine Lines & Wrinkles Sensitive Skin

Brand story

About I-Mju

naturie's own brand history records the launch of the Hatomugi Skin Conditioner in 2002, and imju sells the naturie range through its official shop. In November 2022 the lotion was renewed with more hatomugi extract, an alcohol-free formula and a one-touch cap, according to the brand.

For shoppers, the big bottle is the point: you can use it generously, as a soaking cotton mask, a body splash after the shower or a refreshing layer in summer. Follow with the Conditioning Gel to help lock in moisture. As with any new product, patch-test first if your skin is sensitive.

Why shop I-Mju

  • naturie Hatomugi range, first launched in Japan in 2002
  • Generous 500 ml lotion for face and body
  • Light, fresh hydration, shipped from Sydney