MAKE P:REM

MAKE P:REM is operated by Magnif Co., Ltd., a Korean company established in 2015 and led by Kim Young-man. The brand launched in 2016 with the tagline 'getting along with your skin', reflecting its focus on gentle care.

Its signature Safe Me. Relief Moisture line is designed for sensitive skin, with cleansers, toners, creams, masks and ampoules that aim to cleanse and moisturise without stripping or irritating.

The brand has expanded with other lines, such as Hydrate Me., which focuses on hydration, and a Radiance Boosting C-Capsule Serum with encapsulated vitamin C for a brighter-looking complexion.

For shoppers, cleanse with the Safe Me. foam, follow with the C-Capsule Serum in the morning if your skin tolerates vitamin C, and finish with the Safe Me. or Hydrate Me. cream. Wear sunscreen daily. The gentle formulas suit anyone stepping back to basics after irritation, and they layer easily with other brands. MAKE P:REM's focus on low-irritation formulas means it's a good place to start if you're rebuilding your routine after over-exfoliating or using too many actives. Keep things simple for a few weeks: cleanser, cream and sunscreen, then add the serum. The cleansing foam is also gentle enough for morning use if your skin feels dry.