Mixsoon

mixsoon is operated by Parket Inc., a Korean company established in December 2015 by Jooup Hwang. Before mixsoon, Hwang tested ingredient-focused formulas through the earlier Pakpak brand, and those lessons shaped mixsoon when it launched in July 2020.

The brand's philosophy is clean and minimal: pure ingredients, short formulas, and nothing that doesn't need to be there. Many mixsoon products are built around one hero ingredient so shoppers can easily understand what each step does and combine products with confidence. The brand also talks openly about sustainability in its interviews and packaging choices.

Its signature product is the Bean Essence. It is made with soybean extract fermented for 72 hours, together with other fermented ingredients, giving a slightly slippery texture that helps moisturise and gently exfoliate for smoother, softer-looking skin. Around it sit the Bean Cream, centella cleansing water and the Glacier Water hyaluronic acid serum.

For shoppers, mixsoon is ideal if you want results without complexity. Pat the Bean Essence onto damp skin after cleansing, follow with the Bean Cream, and try the mini size first if you're new to the brand. Add sunscreen every morning. Because each formula is short and focused, mixsoon layers easily with other brands, so you can slot the Bean Essence into the routine you already have without starting from scratch.