Mediheal

Mediheal's story begins with L&P Cosmetic, founded in 2009 by Kwon Oh-sub. At the time sheet masks were often handed out as samples, and L&P focused on premium masks that people would buy for their own sake, helping turn sheet masking into a mainstream part of Korean skincare.

The Mediheal brand itself launched in 2012. Its masks became a staple in Korea and abroad, and the brand later worked with global collaborations to reach new audiences. From masks, Mediheal expanded into toner pads, serums, eye patches and moisturisers.

Toner pads are now one of the brand's biggest categories. Each tub holds dozens of soaked pads that cleanse, prep and condition skin in one swipe, with formulas built around collagen, madecassoside, tea tree, retinol, vitamins or gentle enzymes. They are easy to use morning or night and handy for travel.

For shoppers, pick a pad based on your goal: Vitamide for brightness, Phyto-Enzyme for smoother texture, Madecassoside or Teatree for oily and blemish-prone skin, and Collagen or Retinol Collagen for a bouncier look. Use one pad after cleansing, then follow with your serum and moisturiser. Because the pads come pre-soaked, they're also a quick option for gym bags, travel and busy mornings, and they make it easy to rotate between goals through the week.