Petitfee

PETITFEE was founded in 2007 by NS Retail Co., Ltd., a Seoul company led by Yoonchang Lee. Its name is inspired by the French for 'little fairy', and the brand set out to make small, easy rituals that bring a touch of pampering into everyday life.

The brand began with hydrogel eye patches, which hold essence in a cooling gel that sits comfortably under the eyes. These became its signature, and PETITFEE expanded into hydrogel face masks, neck packs, and hand and foot packs.

Its gold patches are among the most recognisable, combining a shimmering gold look with hydrating ingredients, while the Gold & Snail version adds snail secretion filtrate. The company also runs the sister brand koelf and exports to many countries.

For shoppers, place eye patches under clean eyes for 20 to 30 minutes in the morning or before an event, then pat in the leftover essence. Use the hand or foot packs after a shower, wearing them for about 15 to 20 minutes for soft-feeling skin. Keep the eye patches in the fridge for an extra cooling feel. PETITFEE's patches are a popular gift and a simple way to add a little pampering to busy weeks. Use them as often as you like.