Genabelle

Genabelle is run by Genalab Inc., a Korean company incorporated on 4 July 2017. The brand positions itself as clinic-inspired skincare, bringing ingredients associated with Korean dermatology clinics into products for home use.

PDRN is the brand's signature. Polydeoxyribonucleotide is a DNA-derived ingredient sourced from salmon that has become a star of Korean skincare, valued for helping skin look smoother, plumper and more resilient. Genabelle builds whole routines around it, from the Rejuvenating Toner and Mask to ampoules and a rich cream.

Alongside PDRN, the brand offers brightening and texture products such as the Glutathione Vita Glow Spicule Shot, which uses fine spicules for a gently tingly, resurfacing feel.

For shoppers, start with the toner and one ampoule morning and night, then seal with the cream. Use the spicule shot only a few times a week, avoid it on irritated skin, and always follow with sunscreen in the morning. PDRN works well alongside other hydrating steps, so Genabelle slots easily into an existing Korean routine. The rejuvenating mask is a good weekly extra, or a quick boost before an event. If you prefer a lighter routine, the toner and cream alone make a simple two-step option for busy mornings and evenings.