Shu Uemura

Japanese makeup artistry and the cult shu uemura eyelash curler.

shu uemura is a Japanese beauty brand founded by makeup artist Shu Uemura, who worked in Hollywood from 1955. In 1967 he founded Japan Makeup, the forerunner of shu uemura cosmetics, and launched a pioneering cleansing oil. The brand is now part of L'Oréal.

Our edit features the cult shu uemura Eyelash Curler, launched in 1991 with a wide, shallow curve designed to fit many eye shapes, and the S Curler for smaller lashes and corners. They suit anyone wanting lifted, curled lashes, especially those with straight lashes or hooded eyes.

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Shu Uemura - S Curler - AU Beauty Bazaar

Shu Uemura

Shu Uemura brings Japanese cleansing oils and beauty to AU Beauty Bazaar. Compare the products below, or browse more cleansers.

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How to choose a Shu Uemura cleansing oil

Each cleansing oil has a different finish and target skin type, listed on the product page. Choose the one that matches your skin and how much makeup you wear.

How to use a cleansing oil

Massage onto dry skin with dry hands, add a little water to emulsify, then rinse. Follow with a water-based cleanser if you double cleanse.

FAQ

Do I apply cleansing oil to wet or dry skin?

Dry skin and dry hands, then add water to emulsify before rinsing.

Do I need a second cleanser?

Many people follow with a gentle water-based cleanser, especially after sunscreen or long-wear makeup.

Related: cleansers

Brand story

About Shu Uemura

Shu Uemura was a Japanese makeup artist who began working in Hollywood in 1955, becoming known for film work in the early 1960s. Back in Japan, he founded Japan Makeup in 1967, the forerunner of shu uemura cosmetics, and launched a cleansing oil that helped pioneer oil cleansing.

His philosophy was that beautiful makeup starts with beautiful skin, and that professional tools and techniques should be available to everyone. Today shu uemura is part of L'Oréal.

One of the brand's most famous products is its Eyelash Curler. Launched in 1991 and developed by Shu Uemura's son Hiroshi Uemura with professional makeup artists, its wide, shallow curve and silicone pad are designed to fit a wide variety of eye shapes. The S Curler is a smaller version for the corners of the eye and shorter lashes.

For shoppers, curl clean, dry lashes before mascara. Place the curler at the base of the lashes, squeeze gently for a few seconds, then move along the lashes for a natural curve. Replace the silicone pad regularly for the best results.

Why shop Shu Uemura

  • Cult eyelash curler shaped for many eye shapes
  • S Curler for corners and short lashes
  • Japanese makeup artistry since 1967