The Ordinary
Transparent, ingredient-first skincare from Toronto's DECIEM.
The Ordinary is the ingredient-first skincare brand from DECIEM, the Toronto-based 'Abnormal Beauty Company' founded in 2013 by Brandon Truaxe. Launched in 2016, it built a following by naming formulas after their key ingredients and pricing them sensibly, so you know exactly what you're putting on your skin.
Bestsellers include Niacinamide 10% + Zinc 1% for the look of blemishes and oiliness, Glycolic Acid 7% Exfoliating Toner and Salicylic Acid 2% Solution for smoother texture, Hyaluronic Acid 2% + B5 for hydration and the Multi-Peptide + Copper Peptides 1% Serum. With targeted single-ingredient formulas, The Ordinary suits every skin type and anyone who likes to customise a routine.
Curated Skincare at AU Beauty Bazaar
Most Loved
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The Ordinary
THE ORDINARY Niacinamide 10% + Zinc 1% 30ML$18.00
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The Ordinary
The Ordinary Glycolic Acid 7% Exfoliating Toner 240mL$43.00
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The Ordinary
The Ordinary Salicylic Acid 2% Solution 30mL$21.00
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The Ordinary
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) 30mL$32.00
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The Ordinary
The Ordinary Multi-Peptide + Copper Peptides 1% Serum 30mL$90.00
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THE ORDINARY Niacinamide 10% + Zinc 1% 30ML
Vendor:The OrdinaryRegular price $18.00 AUDRegular priceUnit price per -
The Ordinary Glycolic Acid 7% Exfoliating Toner 240mL
Vendor:The OrdinaryRegular price $43.00 AUDRegular priceUnit price per -
The Ordinary Salicylic Acid 2% Solution 30mL
Vendor:The OrdinaryRegular price $21.00 AUDRegular priceUnit price per -
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) 30mL
Vendor:The OrdinaryRegular price $32.00 AUDRegular priceUnit price per -
The Ordinary Multi-Peptide + Copper Peptides 1% Serum 30mL
Vendor:The OrdinaryRegular price $90.00 AUDRegular priceUnit price per -
The Ordinary Niacinamide 10% + Zinc 1% 60mL
Vendor:The OrdinaryRegular price $34.00 AUDRegular priceUnit price per -
The Ordinary Mini Discovery 6 Piece Set
Vendor:The OrdinaryRegular price $94.00 AUDRegular priceUnit price per -
The Ordinary Multi-Peptide Serum for Hair Density 30mL
Vendor:The OrdinaryRegular price $47.00 AUDRegular priceUnit price per -
The Ordinary Lactic Acid 10% + HA 2% 30mL
Vendor:The OrdinaryRegular price $31.00 AUDRegular priceUnit price per -
The Ordinary Azelaic Acid Suspension 10% 30mL
Vendor:The OrdinaryRegular price $39.00 AUDRegular priceUnit price per -
The Ordinary Multi-Peptide Lash and Brow Serum 5mL
Vendor:The OrdinaryRegular price $52.00 AUDRegular priceUnit price per -
The Ordinary Soothing & Barrier Support Serum 30mL
Vendor:The OrdinaryRegular price $58.00 AUDRegular priceUnit price per -
The Ordinary Multi-Active Delivery Essence 100mL
Vendor:AU Beauty BazaarRegular price $41.00 AUDRegular priceUnit price per -
The Ordinary Natural Moisturizing Factors + Inulin Body Lotion 240mL
Vendor:The OrdinaryRegular price $48.00 AUDRegular priceUnit price per -
The Ordinary Retinol 0.5% in Squalane 30mL
Vendor:The OrdinaryRegular price $30.00 AUDRegular priceUnit price per -
The Ordinary Caffeine Solution 5% + EGCG Eye Serum 30mL
Vendor:The OrdinaryRegular price $29.00 AUDRegular priceUnit price per -
The Ordinary Granactive Retinoid 2% Emulsion 30mL
Vendor:The OrdinaryRegular price $39.00 AUDRegular priceUnit price per -
The Ordinary 100% Plant-Derived Squalane 30mL
Vendor:The OrdinaryRegular price $35.00 AUDRegular priceUnit price per -
The Ordinary Multi-Peptide Eye Serum 15mL
Vendor:The OrdinaryRegular price $60.00 AUDRegular priceUnit price per -
The Ordinary Saccharomyces Ferment 30% Milky Toner 100mL
Vendor:The OrdinaryRegular price $48.00 AUDRegular priceUnit price per -
The Ordinary Squalane + Amino Acids Lip Balm 15mL
Vendor:The OrdinaryRegular price $33.00 AUDRegular priceUnit price per -
The Ordinary Retinal 0.2% Emulsion 15mL
Vendor:The OrdinaryRegular price $51.00 AUDRegular priceUnit price per -
The Ordinary PHA 5% Exfoliating Lip Serum 15mL
Vendor:The OrdinaryRegular price $29.00 AUDRegular priceUnit price per -
The Ordinary Sulfur 10% Powder-to-Cream Concentrate 5g
Vendor:The OrdinaryRegular price $33.00 AUDRegular priceUnit price per
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About The Ordinary
The Ordinary is the flagship brand of DECIEM, a beauty company founded in Toronto, Canada, in 2013 by the late Brandon Truaxe. During a co-op placement at a skincare lab, Truaxe became frustrated by what he saw as a lack of passion, transparency and insight in how beauty products were developed, and years later he set out to change it. The Ordinary launched in 2016.
DECIEM calls itself 'The Abnormal Beauty Company', and its definition of quality is about being authentic, functional and sensibly priced. The Ordinary puts that into practice by naming products after their key ingredients and concentrations, such as Niacinamide 10% + Zinc 1%, so shoppers can see exactly what each formula is designed to do.
The Estée Lauder Companies first invested in DECIEM in 2017, became majority owner in 2021 and completed its acquisition in 2024. DECIEM remains headquartered in Toronto, home to its in-house labs, and is led by co-founder and CEO Nicola Kilner. Recent launches include the Multi-Peptide Lash and Brow Serum, Multi-Peptide Eye Serum and Soothing & Barrier Support Serum.
For shoppers, The Ordinary is ideal if you like to understand your skincare. Choose one or two actives for your main goals, introduce them one at a time, check the brand's guidance on which products not to layer together, and wear SPF when using acids or retinoids.
Why shop The Ordinary
- Formulas named after their actives for total transparency
- Targeted serums for oiliness, texture, hydration and firmness
- Mix-and-match products to build a routine your way