Jumiso

Jumiso is a South Korean skincare brand founded in 2016 and operated by Hello Skin Co., Ltd. Co-founder Siheon Keum has said he started the brand with his younger brother while he was in his final year at university.

The brand's approach is honest, effective skincare built on well-known actives at meaningful strengths. Rather than chasing trends, Jumiso focuses on clear, single-purpose products that make it easy to see what each formula is for.

Its signature products include the Niacinamide 20 Serum and the Snail Mucin 95 + Peptide Facial Essence, a fragrance-free essence that combines 95% snail mucin with five peptides. The range also covers pore care, such as the Blackhead Melting Softener and the salicylic acid foaming cleanser, plus gentle cleansing milks and vitamin serums.

For shoppers, Jumiso is great value for targeted care. If you're new to high-strength niacinamide, start with the 10 serum before moving to 20, use the blackhead softener a few times a week, and keep the snail essence as a daily hydrating step. Introduce one active at a time and wear SPF. If your skin is sensitive, patch-test high-strength serums first and alternate them with the gentler cleansing milk and snail essence, which help keep your routine balanced and comfortable.