Moev
Korean scalp and hair care built on Annurca apple.
MOEV is a Korean hair care brand built around Annurcatin, featuring Annurca apple extract from southern Italy along with biotin, amino acids, caffeine and niacinamide. Its formulas focus on a clean, refreshed scalp and fuller, shinier-looking hair.
Shop the Annurcatin Shampoo, Annurcatin hair mask, Annurcatin Hair Vinegar, Annurcatin Hair Oil Essence and Scalp Clarifying Shampoo. MOEV suits oily or flat-looking roots, fine or limp-looking hair, and anyone wanting a scalp-first routine.
Brand story
About Moev
MOEV is a Korean hair care brand whose signature Annurcatin line is built around Annurca apple extract, together with biotin, amino acids, caffeine, niacinamide and wheat protein.
The range covers every step: a gently cleansing Annurcatin Shampoo, a rinse-off hair mask, a hair vinegar for shine, a lightweight hair oil essence, and a Scalp Clarifying Shampoo for days when roots feel oily.
For shoppers, massage the shampoo into the scalp for a minute before rinsing, use the vinegar after shampoo for shine, and keep the oil to the ends.
Why shop Moev
- Annurca apple scalp care for fuller-looking hair
- Hair vinegar and oil essence for shine
- Clarifying shampoo for a fresh-feeling scalp








