NIDA
Korean moisturisers with collagen, niacinamide and centella.
NIDA is a Korean skincare brand operated by Proso, Inc. (NIDA Korea), with products made in Korea. It keeps its range small and focused on moisturising care.
Our edit features the NIDA Youthful Formula Ultimate Moisturizing Cream, made with collagen, niacinamide, centella asiatica and hyaluronic acid for hydrated, smoother-looking skin, and the NIDA Overnight Lip Mask for soft lips. NIDA suits dry, dehydrated and normal skin.
Brand story
About NIDA
NIDA is a Korean skincare brand run by Proso, Inc., also known as NIDA Korea. Its products are made in Korea and the brand focuses on a small number of moisturising essentials.
Its hero, the Youthful Formula Ultimate Moisturizing Cream, combines collagen, niacinamide, centella asiatica and hyaluronic acid to hydrate and leave skin looking smoother and more radiant. The Overnight Lip Mask is a simple night-time step for dry lips.
For shoppers, use the cream as the last step of your routine morning and night, followed by sunscreen in the morning, and apply the lip mask before bed.
Why shop NIDA
- Rich moisturiser with collagen and niacinamide
- Centella and hyaluronic acid for comfortable hydration
- Overnight lip mask for soft-looking lips






