Aromatica
Korean clean beauty rooted in aromatherapy since 2004.
AROMATICA is a Korean clean-beauty brand founded in 2004 by aromatherapist Jerry Kim. It began with essential-oil roll-ons and massage oils free from mineral oil and silicones, and today makes vegan skin, hair and body care that blends aromatherapy with plant-based formulas and thoughtful, low-waste packaging.
Its rosemary scalp care is a favourite: the Rosemary Root Enhancer, Rosemary Scalp Scaling Shampoo and Rosemary Active V Tonic, alongside the Quinoa Protein Hair Ampoule, Quinoa Protein hair mask and Tea Tree Purifying Shampoo. AROMATICA suits oily or flaky-feeling scalps, dry or damaged-looking hair, and anyone wanting vegan, aromatherapy-based care.
Brand story
About Aromatica
AROMATICA was founded in 2004 by Jerry Kim, an aromatherapist who wanted to bring the benefits of essential oils into everyday products. The brand began with aromatherapy roll-ons and massage oils made without mineral oil or silicones, at a time when clean beauty was still a niche idea in Korea.
Over the following years AROMATICA expanded into skincare, hair care, body care and home care, keeping essential oils and plant-based ingredients at the heart of its formulas. The brand states that its products are vegan and not tested on animals, and it partners with The Vegan Society. It is also known for its focus on sustainability, including recycled packaging and refill-friendly options.
Its rosemary line is the best known. The Rosemary Scalp Scaling Shampoo, Root Enhancer and scalp tonic use rosemary extract and essential oil to help keep the scalp feeling clean, fresh and balanced. The quinoa protein range and tea tree shampoo round out the hair care edit.
For shoppers, AROMATICA is a natural choice for scalp-first hair care. Massage the shampoo into the scalp and leave for a minute before rinsing, then apply the root enhancer to the scalp and the quinoa ampoule to the lengths. Many products also come in larger or refill-friendly sizes.
Why shop Aromatica
- Rosemary scalp care for a fresh, balanced-feeling scalp
- Quinoa protein care for softer, stronger-looking hair
- Vegan, aromatherapy-led formulas since 2004














