Laneige

LANEIGE is a South Korean beauty brand launched by Amorepacific in 1994. Its name comes from the French for 'the snow', and from the start the brand focused on hydration, developing what it calls Water Science: research into how to deliver and hold moisture in the skin.

In 2002, LANEIGE launched the Water Sleeping Mask, an overnight leave-on mask that created a new 'sleeping beauty' category in Korean skincare. The idea was simple: let skincare keep working while you sleep, so you wake up to softer, more hydrated-looking skin.

The Lip Sleeping Mask followed in 2015 and went on to become one of the brand's most recognisable products globally, loved for its berry scent and balmy texture. The Water Bank line, refreshed with blue hyaluronic acid, carries the hydration story into creams and serums, while LANEIGE has expanded into markets across Asia, North America and Europe.

For shoppers, LANEIGE is the easy way to add an overnight step. Apply the Lip Sleeping Mask generously before bed, use the Water Sleeping Mask as the last step of your evening routine a few nights a week, and pair with Water Bank cream for daytime hydration. The sample and mini sizes are an easy way to try a new flavour or texture before committing to a full-size jar, and they're ideal for travel.