foodology

Foodology is a South Korean inner-beauty and wellness brand operated by adapt Inc., a company based in Samseong-dong, Gangnam, Seoul, and led by CEO Park Jeong-ha. The brand name combines 'food' with '-ology', the study of a subject, to express the idea of thinking like a researcher about the nature of every raw material.

Foodology says it uses only raw ingredients it trusts and manages quality by listening closely to customer feedback. It describes its role in three ways: a life-beauty specialist that researches everyday healthy beauty, a 'keep the youth' adviser, and an idea innovator looking for practical health solutions in daily life.

Its flagship is the Coleology range, which went on sale in Korea in 2018. The Coleology Cutting Jelly, a pomegranate-flavoured jelly stick with chia seeds, first launched in Korea in April 2023 and became a popular Olive Young product, before reaching Loft stores in Japan in October 2024. The wider range spans jelly sticks, tablets and drink mixes, alongside beauty-focused jellies with collagen, glutathione and centella.

For shoppers, Foodology is about convenience: one stick, no water or prep, easy to keep in a bag. Supplements are not a substitute for a balanced diet, so read the label, stick to the recommended serve and check with a health professional if you're unsure.