Kahi

KAHI is a South Korean cosmetics brand from KoreaTech, a company founded in 2003 by Lee Dong-yol. KAHI launched in April 2020 with a simple idea: skincare in a balm stick that you can carry anywhere and apply in seconds.

The Wrinkle Bounce Multi Balm became the brand's breakthrough. After actress Kim Go-eun was appointed the brand's model and was seen using it, the balm became widely known in Korea as the 'Kim Go-eun Multi Balm'.

KAHI has since expanded the stick format into eye balms, highlighters, a vitamin C balm, a tinted lip balm and sun sticks, all designed for quick application over or under makeup. KoreaTech has continued to build new beauty brands alongside it.

For shoppers, KAHI is ideal for busy days. Swipe the multi balm over dry areas such as cheekbones and around the eyes, use the sun stick for midday SPF top-ups, and keep a balm in your bag for flights and air-conditioned offices. The Extin C Balm suits days when skin looks dull, while the Kisstin Balm adds a hint of colour to lips. Because the balms glide over makeup, they're an easy way to refresh your look without starting again. Patch-test first if your skin is sensitive.