SOOO

Silicone-free Korean hair essence for soft, shiny hair.

SOOO is a Korean hair care brand. Its Ultime Hair Essence is a lightweight, silicone-free leave-in essence designed to smooth frizz and add softness and shine, while helping protect hair from heat styling.

Our edit features the SOOO Ultime Hair Essence (50ml). It suits dry, frizzy and damaged-looking hair, and anyone who prefers silicone-free hair care. It's a light, easy way to finish your styling routine.

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Curated Skincare at AU Beauty Bazaar

Collection: SOOO

Shop SOOO at AU Beauty Bazaar. Our SOOO range has 1 product, with serums, masks and hair care, including Ultime Hair Essence 50ml. Each product page lists the size, ingredients and directions, so you can compare options and pick what suits your routine.

Brand story

About SOOO

SOOO is a Korean hair care brand focused on lightweight leave-in care.

Its Ultime Hair Essence is silicone-free and designed to smooth frizz, soften hair and boost shine, with protection against heat styling.

For shoppers, apply a small amount to damp or dry mid-lengths and ends and comb through. Add a little more to very dry ends as needed. It suits most hair types, and because it's lightweight it won't weigh down fine hair. Use it before blow-drying for extra smoothness, or on dry hair to tame flyaways during the day.

Why shop SOOO

  • Silicone-free leave-in hair essence
  • Smooths frizz and adds shine
  • Helps protect hair from heat styling