Kundal

KUNDAL was launched in October 2016 by The Skin Factory, a Korean company founded by Kim Min-woong and Yoon Young-min, who had previously worked as merchandisers at the e-commerce company WeMakePrice. They used their online retail experience to build a brand around everyday products people buy again and again.

KUNDAL started with a hair mask and shampoo, focusing on nourishing formulas, natural-inspired ingredients and fragrances that feel more like perfume than typical drugstore hair care. That combination helped it grow quickly in Korea's online market.

Its signature is the Honey & Macadamia hair care line, which uses honey and macadamia extracts to moisturise and soften hair. The range now covers shampoos, conditioners, hair masks, serums and scalp tonics, along with body washes, lotions, hand creams and home fragrance, in scents like Cherry Blossom, Pink Grapefruit and Leather Iris.

For shoppers, KUNDAL is an easy upgrade for your shower routine. Use the deep cleansing shampoo when your scalp feels oily, apply the honey and macadamia mask to mid-lengths and ends for a few minutes, and finish with a drop of hair serum on damp ends before styling. Choose a scent family you love and layer it across hair and body care for a scent that lasts through the day.