Espoir

espoir's story began in 1999 as Papin Espoir, a fragrance brand within Amorepacific. In 2006 it relaunched as a makeup label, and in 2015 it was spun off as an independent company. The name comes from the French word for hope.

The brand positions itself as professional-inspired makeup, made for creating polished looks with easy-to-use products. Base makeup is at the heart of the range, alongside lips, eyes and tools.

Its signature Pro Tailor range launched with a foundation in 2014, designed to be tailored to each person's skin. The Pro Tailor Be Velvet Cover Cushion, released in 2022, brings that idea to the cushion format, which Amorepacific helped pioneer with its original air cushion in 2008. It offers buildable coverage with a soft, velvety finish.

For shoppers, press the cushion puff lightly into the compact and pat onto skin, building coverage only where needed. Choose your shade carefully by matching the jawline, and set with powder on oily areas if you like. A refill-friendly compact makes it easy to keep going. The Pro Tailor range is especially popular with anyone who wants a polished, camera-ready base that holds up through long days. Pair it with a hydrating primer if your skin is dry, and blot rather than layering more product when touching up.