Round Lab

Gentle Korean skincare inspired by nature, from Dokdo to birch.

Round Lab is a Korean skincare brand from Seorin Company, founded in 2017 by co-CEOs Lee Young-hak and Jeong Seo-rin. Its debut 1025 Dokdo line, named after the island of Dokdo, uses deep-sea water from Ulleungdo for gentle hydration, and the 1025 Dokdo Toner and Cleanser became Korean favourites.

Shop the Birch Juice Moisturizing Sunscreen, the 1025 Dokdo Sunscreen, Cleanser, Cleansing Oil and Cleansing Gel, plus the Mugwort Calming Cleanser and Mask. Round Lab suits sensitive, dry and combination skin, and anyone who wants a clean, minimalist routine with soothing, hydrating everyday basics.

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Curated Skincare at AU Beauty Bazaar

ROUND LAB Birch Juice Moisturizing Sunscreen - 50 ML - AU Beauty BazaarRound Lab 1025 Dokdo Cleanser 150ml - AU Beauty BazaarRound Lab Mugwort Calming Cleanser - 150 ML - AU Beauty Bazaar

Collection: Round Lab

Shop Round Lab in Australia — gentle Dokdo and birch juice routines for hydration and barrier support. Clean, minimalist K-beauty for everyday calm skin.

Authentic Round Lab, shipped from Sydney across Australia and NZ. Free shipping over $60.

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Brand story

About Round Lab

Round Lab is a South Korean skincare brand created by Seorin Company, founded in 2017 by co-CEOs Lee Young-hak and Jeong Seo-rin. The company began in Chuncheon, Gangwon Province, and built its identity around natural ingredients from Korea's land and seas.

The brand made its name with the 1025 Dokdo line. The number refers to 25 October, Korea's Dokdo Day, and the formulas feature mineral-rich deep-sea water from Ulleungdo near Dokdo. The 1025 Dokdo Toner, a gentle hydrating toner with mild exfoliation, became one of Korea's most-loved toners and the backbone of the range.

Round Lab has since added ingredient-led lines such as Birch Juice for hydration, Mugwort for calming care, and soybean and pine lines, along with popular sunscreens. In September 2025, Goodai Global, the group behind Beauty of Joseon, completed its acquisition of Seorin Company.

For shoppers, Round Lab is an easy, gentle routine-builder. Double cleanse with the Dokdo oil and cleanser, tone, then choose Birch Juice or Dokdo sunscreen for daily SPF. Use the mugwort mask when skin feels stressed. The range is deliberately gentle and fragrance-light, so it suits sensitive skin and works well alongside stronger actives you may already use, such as retinoids or exfoliating acids. If you only buy one product, start with a Dokdo cleanser or the Birch Juice sunscreen.

Why shop Round Lab

  • Gentle Dokdo cleansers for a fresh, comfortable cleanse
  • Birch juice sunscreen for lightweight, hydrating SPF
  • Mugwort care that helps calm the look of redness