I'm From

I'm From is a South Korean skincare brand founded in 2014 under Wishcompany. Its philosophy, which the brand calls 'healthy beauty', is to use pure raw materials and disclose their origins, so customers know exactly where each hero ingredient is grown.

Each line is built around a single ingredient from a named Korean region. The Rice Toner uses rice extract from Yeoju, an area known for its rice, while the Mugwort Essence is made with mugwort from Ganghwa Island. The brand uses fermentation and extraction methods designed to make the most of each ingredient.

Beyond rice and mugwort, I'm From has developed lines featuring ingredients such as honey, ginseng, fig and vitamin tree, but the Rice Toner and Mugwort Essence remain its best-known products worldwide.

For shoppers, I'm From makes it easy to choose by how your skin feels. Reach for rice when you want glow and softness, mugwort when your skin feels sensitive or stressed, and apply masks with the silicone brush for a clean, even layer. The Rice Toner can be patted in like an essence or applied with a cotton pad, while the Mugwort Essence layers easily under any moisturiser. The mini sizes are an easy way to try a line before committing to a full bottle.