Clio

CLIO Cosmetics was founded in Korea in 1993 by Han Hyun-ok, with CLIO Professional as its first brand. Its aim was to bring professional-quality colour makeup to everyday shoppers in Korea.

Over three decades CLIO has built a reputation for high-performance makeup, with a focus on long wear and precision. The company also grew a family of brands, including Peripera and Goodal.

Its Kill line is among its best known. Kill Lash Superproof Mascara is designed to hold curl and resist smudging, and its success led CLIO to release additional versions; the Kill Lash Mascara Remover makes it easier to take off. Superproof Pen Liner and Sharp So Simple Waterproof Pencil Liner give crisp lines that last.

For shoppers, curl your lashes first, then apply Kill Lash from root to tip and let it set. Use the remover or an oil cleanser at night so lashes stay healthy-looking. The pen liner suits graphic flicks, while the pencil is great for smudged, softer looks. Great for oily lids and humid days. CLIO's base makeup, including its Kill Cover cushions, is also popular, and its range of eye products makes it easy to build a full long-wearing look from one brand. Store mascara tightly closed.