April Skin

APRILSKIN is part of APR Corporation, which was founded in Korea in October 2014. The company started under the name InnoVentures and took the April Skin name later that year. APR has since grown into a beauty-tech group with several brands, including Medicube, and listed on the Korean stock exchange.

APRILSKIN made its name with fun, ingredient-focused products and social-first marketing aimed at younger shoppers. Its lines are organised around a single hero ingredient so it's easy to choose by concern.

The Carrotene line uses carrot-derived ingredients such as beta-carotene and carrot seed oil, along with IPMP, to help keep oily and blemish-prone skin looking clearer and more balanced. The Real Calendula line, including the Peel Off Pack and Hyaluronic Toner Pads, focuses on calm, hydrated-looking skin.

For shoppers, start your evening with the Carrotene cleansing balm, then use the IPMP Clearing Solution as a targeted step if your skin is oily. Use the clay or peel-off masks once or twice a week, and calendula pads whenever skin looks stressed. Finish with moisturiser and sunscreen. The masks are an easy weekly add-on to any routine. If your skin is sensitive, start with the calendula products before moving to the Carrotene clearing solution.