Skin1004

SKIN1004 is the flagship skincare brand of Craver Corporation, a Seoul company that began in 2014 as a cosmetics distributor called B2link before creating its own brands. In November 2024, Craver was acquired by Goodai Global, the group behind Beauty of Joseon.

The brand's philosophy centres on botanical ingredients from the untouched nature of Madagascar, with centella asiatica as its hero. Rather than chase a long ingredient list, SKIN1004 builds each line around centella and adds complementary ingredients for specific concerns, from hyaluronic acid for hydration to brightening capsules for tone.

The Madagascar Centella Asiatica 100 Ampoule is the brand's signature, a simple ampoule designed to support a calm, balanced-feeling complexion. The Hyalu-Cica Water-Fit Sun Serum, the brand's first chemical sunscreen, combines centella with hyaluronic acids in a serum-like texture that leaves a dewy finish. The range also includes the Tone Brightening Capsule Ampoule, the Light Cleansing Oil, the Ampoule Foam and the egg-white Zombie Pack, one of its earliest products.

For shoppers, SKIN1004 is a dependable choice when skin feels sensitive or stressed. Start with the ampoule and sun serum, add the cleansing oil and foam for a gentle double cleanse, and build from there with a toner or cream from the same centella family. Because the line is built around one core ingredient, it is easy to mix products without overloading your skin.