The History of Whoo

Luxury Korean skincare inspired by royal court beauty traditions.

The History of Whoo is LG Household & Health Care's luxury skincare brand, launched in 2003. It's inspired by the beauty traditions of Korea's royal court, combining traditional herbal formulas with modern skincare science in ornate, gift-worthy packaging.

Shop the Jinyulhyang Essential Cleansing Foam Special Set, a creamy cleansing foam for a soft, comfortable finish after washing. It suits anyone who enjoys luxurious textures and a refined ritual, and the special set format makes it a beautiful gift. Lather a small amount with water, massage gently and rinse well. It's a lovely way to start your evening routine.

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Curated Skincare at AU Beauty Bazaar

The History of Whoo

Shop The History of Whoo at AU Beauty Bazaar. Our The History of Whoo range has 1 product, with cleansers, including Jinyulhyang Essential Cleansing Foam 180ml Special Set. Each product page lists the size, ingredients and directions, so you can compare options and pick what suits your routine.

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Brand story

About The History of Whoo

LG Household & Health Care launched The History of Whoo in 2003. The brand draws on the beauty culture of Korea's royal court and on traditional herbal formulas, especially Gongjinbidan, which it presents in modern skincare.

Its best-known product is the Bichup Self-Generating Anti-Aging Essence, launched in 2009 and still a flagship of the brand. The range has since grown into several lines, each with its own royal-inspired theme and ornate design.

The philosophy is about luxury and ritual: taking time over each step and enjoying rich textures and beautiful packaging. That's why the brand is so popular for gifting and special occasions.

For shoppers, the Jinyulhyang Cleansing Foam is an elegant first step. Work it into a rich lather with water, massage gently over damp skin and rinse well. Follow with your usual toner, essence and moisturiser, and pair it with other Whoo products for a complete luxury routine. The special set packaging is ideal for gifting, birthdays and celebrations, and it's an elegant introduction to the brand for anyone who has always been curious about luxury Korean skincare. Store the foam with the cap closed and use a small amount each time. Many people also enjoy collecting the ornate bottles.

Why shop The History of Whoo

  • LG H&H luxury skincare since 2003
  • Inspired by Korean royal court traditions
  • Gift-worthy cleansing foam set, shipped from Sydney