Fwee

Seoul colour cosmetics loved for the Blurry Pudding Pot.

fwee is a Seoul colour cosmetics brand launched in 2021 by BeNow Inc., a company founded in 2018 by Lee Il-joo and Kim Dae-young. It's known for soft-focus, buildable makeup in a huge range of shades, led by the Lip & Cheek Blurry Pudding Pot.

Shop the Lip & Cheek Blurry Pudding Pot in 30 colours, the Mellow Dual Blusher, Cushion Glass and 4D Voluming Plumper. fwee suits every skin type and anyone who loves a natural, blurred flush of colour on cheeks and lips, from first-time makeup users to Korean makeup fans.

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Fwee - AU Beauty Bazaar

Fwee

Shop Fwee at AU Beauty Bazaar. Our Fwee range has 7 products, with makeup, including Lip & Cheek Blurry Pudding Pot 30 Colors and Mellow Dual Blusher 7.2g. Each product page lists the size, ingredients and directions, so you can compare options and pick what suits your routine.

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Brand story

About Fwee

fwee is a Korean makeup brand from Seoul, launched in 2021 by BeNow Inc. BeNow was founded in 2018 by Lee Il-joo and Kim Dae-young, and fwee has become its standout brand.

The brand's signature is the Lip & Cheek Blurry Pudding Pot, a bouncy, pudding-like texture that blends into a soft-focus, blurred finish on both lips and cheeks. It comes in a wide range of shades, from soft nudes to bright pinks and corals, and is easy to build from a sheer wash to a stronger colour.

fwee has since expanded into blushers, cushion foundation and lip plumpers, keeping its focus on natural, glowy colour that looks effortless.

For shoppers, dab the Pudding Pot onto lips and cheeks with your fingertips for a matching look, and blend the edges. Pair it with the Cushion Glass for a dewy base, and top lips with the 4D Voluming Plumper for extra shine.

Why shop Fwee

  • Blurry Pudding Pot for soft-focus lips and cheeks
  • Huge shade range for every skin tone
  • Glowy cushion and plumping lip gloss