Kérastase

Kérastase was created in 1964 as the professional hair care line of L'Oréal, in Paris. François Dalle, L'Oréal's leader at the time, was instrumental in its launch. Until then, salon services focused mostly on colour and perms; Kérastase helped introduce the idea of diagnosing hair and scalp needs and caring for them with targeted products.

The brand's philosophy combines L'Oréal's hair science with the knowledge of hairdressers. Each range is built around a specific concern, so stylists and clients can choose exactly what their hair needs, and the brand celebrated 60 years of hair care innovation in 2024.

Today Kérastase spans many ranges. Genesis is designed for hair that looks weak or prone to breakage from brushing, Chroma Absolu cares for colour-treated hair, Densifique focuses on hair that looks thin or lacks density, and the Nutritive and Elixir Ultime lines target dryness and shine.

For shoppers, pick the range that matches your main hair concern and use the shampoo with its matching conditioner or mask. Massage the shampoo into the scalp, rinse well, and finish with a leave-in or oil on the lengths. Colour-treated hair benefits from the Chroma Absolu range, while fine hair often prefers lighter Densifique formulas.