Lilyeve

Korean scalp and hair care with a built-in brush applicator.

Lilyeve is a Korean scalp and hair-care brand operated by Bitelab Co., Ltd. It's best known for the Grow:Turn Exosome Brush Ampoule, a leave-in scalp serum with a 38-pin, twist-to-open brush tip that guides the formula straight to the scalp, and the Scalp:Turn Cica PDRN Brush Ampoule for a fresh, balanced-feeling scalp.

The range runs across three families: Grow:Turn for scalp ampoules and volume shampoos, Scalp:Turn for cica and PDRN scalp care including the Deep Clean Shampoo, and Repair:Turn Gelato hair packs for the lengths, plus the Grow:Turn Exosome Dual Lash Serum. Lilyeve suits oily, flat or easily stressed scalps and anyone wanting fuller-looking, healthier-feeling hair.

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Lilyeve

Lilyeve makes Korean scalp and hair care in a brush-tip ampoule format. Shop the Grow:Turn Exosome and Scalp:Turn Cica PDRN Brush Ampoules.

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Brand story

About Lilyeve

Lilyeve is a South Korean hair and scalp-care brand operated by Bitelab Co., Ltd., which took over as the brand's seller following a corporate merger in February 2025. The brand's focus is simple: make scalp care the foundation of good-looking hair, then build out to the lengths.

Its signature innovation is packaging that does the applying for you. The Grow:Turn Exosome Brush Ampoule is a 100ml leave-in scalp serum with a 38-pin brush head that twists open; you guide it along your parting, press lightly to release the formula and massage it in. The same brush format carries through to the Scalp:Turn Cica PDRN Brush Ampoule and refills, and Lilyeve also makes a scalp-care device, Grow:Turn PRO.

The range is organised into three families. Grow:Turn covers scalp ampoules, volume shampoos, a rinse-out capsule hair mask and a dual lash serum; Scalp:Turn covers cica and PDRN brush serums and a Deep Clean Shampoo; and Repair:Turn offers Gelato hair packs in Bouncy Berry and Silky Banana for softer, smoother-feeling lengths.

For shoppers, Lilyeve is an easy way to add a dedicated scalp step to your routine. Pick Grow:Turn for volume-focused care or Scalp:Turn for a fresher, clean-feeling scalp, use it as directed on the pack, and pair it with the matching shampoo.

Why shop Lilyeve

  • Brush-tip applicator for mess-free, targeted scalp care
  • Helps keep the scalp feeling fresh, clean and balanced
  • Supports fuller, healthier-looking hair from root to tip

FAQ

Original or Prime?

Compare the ingredient lists on each product page.

Wet or dry scalp?

Follow the pack directions.

Will it regrow hair?

We don't make hair-growth claims; see a GP or dermatologist for hair loss.